Job type: 1 Year FTC (£50k FTE)

Location: Thame (hybrid after probation period)

Reports to: Head of Marketing / Marketing Director

Department: Marketing

Role Overview

The Marketing Programme Manager plays a key role in planning, coordinating, and executing marketing initiatives that enhance customer and dealer engagement. This role combines strategic planning, programme management, and cross-functional collaboration to ensure marketing campaigns are delivered effectively, branding is consistent, and CRM systems are leveraged to maximise customer relationships.

Key Responsibilities

Marketing Strategy & Campaign Management:

• Develop, plan, and execute marketing programmes and campaigns aligned with business objectives.
• Ensure consistency of branding and messaging across all internal and external channels.
• Collaborate with external agencies to deliver marketing initiatives, monitoring SLAs and KPIs.
• Manage content across websites, social media, and internal communication channels.

CRM & Data Management:

• Oversee the effective use and management of CRM systems to ensure accurate and compliant customer data.
• Plan and execute CRM campaigns across multiple channels to drive engagement and retention.
• Provide training and guidance to internal teams on CRM best practices and processes.

Stakeholder Collaboration & Communication:

• Work closely with cross-functional teams including Sales, Retail, and Operations to support marketing initiatives.
• Assist in internal communications, such as business updates, newsletters, and campaign announcements.
• Act as a point of contact for marketing programme queries and support for business projects.

Project & Resource Management:

• Maintain an organised library of marketing and sales tools, materials, and inventories.
• Track marketing budgets and campaign performance, reporting against KPIs and objectives.
• Support tender responses, promotional campaigns, and ad hoc projects as required.

Continuous Improvement & Compliance:

• Keep up to date with industry trends, marketing tools, and best practices.
• Ensure compliance in all communications, marketing activities, and CRM management.
• Identify opportunities to optimise processes and improve marketing programme efficiency.